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HOPE for animals goes viral

FOUR PAWS launches new online clip after presenting project results on press conference in Ukraine

Today, the international animal welfare organization FOUR PAWS is launching it’s new video clip “HOPE is…”. Its main objective is not only to position FOUR PAWS as an institution that brings hope for animals in need, but also to highlight the commitment of a team engaged in one of the largest animal welfare initiatives ever undertaken in Ukraine. At a press conference with the Ministry of Ecology in Kiev, Ukraine, today, FOUR PAWS presented the results of the first period of engagement and confirmed to continue the initiative in Ukraine.


Since April 2012, experts and volunteers from 18 countries have been engaged in a large scale neutering and vaccination programme of stray animals in Ukraine in response to the intense killing of dogs in the country prior to the EURO 2012. More than 6,000 stray dogs have been neutered and vaccinated in the past four months, thousands are to follow by end of this year. In addition, five bears have been rescued from poor conditions and are now cared for by FOUR PAWS experts. Under the motto “JOIN OUR TEAM!”, FOUR PAWS has been applying to the public for help to implement and carry forward the ambitious project.


The viral clip has been produced pro bono by the South African creative agency Witch Wizard. The animal welfare organization now hopes to get further support from online partners and media in placing and sharing the viral clip.